I don't get it
Could someone please explain the new MGD ads to me? I don't get it.
I'm talking about the ones where people in various clubs/bars will be pleading with the bartender to give them a bottle of Miller, protesting "I'm 25!" There's some allusion to needing to be thirty to sip the carbonated concoction.
Is the point that if you look 30 or younger you get carded? If so, how did these people get into the club in the first place?
Is the point that Miller is for old people (the spin word for this is "sophisticated")? Don't worry, Miller -- my 24-year-old self prefers martinis to average-ish yeast-based beverages anyway.
I'm probably thinking too much about this, but I really don't understand the commercial.
Labels: Huh?, Things That Totally Matter
posted by Law Fairy @ 9:45 AM
4 comments
4 Comments:
i think it's about the 'grown-up taste' of crappy beer.
That's what I figured... they just don't do a very good job (imho) of getting the point across.
And I'd be *pissed* on the *OFF-CHANCE* I felt like a Miller, and someone was telling me I was too young. That's messed up.
Yeah, agreed. It seems to me as though they are marketing against a significant portion of what is probably their bread-and-butter audience: young frat/college kids.
Completely ineffective marketing campaign. Someone should be fired.
Seriously! Anyone I know who's old enough and/or smart enough to have learned a real *appreciation* for alcoholic beverages (as opposed to finding the cheapest way to oblivion -- which isn't Miller anyway, since crappy vodka's much quicker) realized long ago how bad Miller sucks.
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